Hideaway Pier is located in Possum Kingdom, a known place of travel in Texas. This pier includes the personalities of both amusement parks and other well-know smaller piers around the USA. The Hideaway Pier is targeted towards families, couples and friend groups in regards to building those relationships and memories with loved ones. This is a safe place of travel to come together and make great memories.
These ad campaigns are directly targeted at the audience of the Pier, which is families, couples and friends. The first set is the idea of recapturing the moment with pictures and reposting them to instagram, sharing with others the memories you made, intreging others to go. The second set are banners that would be hanging or posted with fun letters to read keeping you engaged with the pier and the people you're with.
